VASQUEZ COUNSELING
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BRAND/IDENTITY
Design for Vásquez, a psychologist’s practice clinic.
The design uses the merge Psy Latin symbol and ravens—influential in the psychologist’s work. In Norse myths, Odin had two ravens, Thought (Hugin) and Memory (Munin) who spoke to Odin and advised him of all that occurred on Earth. According to Vasquez’s work, clinical psychology is often work in thought and memories and the soul/psyche. The intent of the brand is to signify work in thoughts and memory. The curves, balance, and symmetry of the final figure is meant to represent the understanding, but firm support Vasquez’s counseling practice provides.
